Why Public Affairs Teams
Switch to Atlas
Atlas Influence Targeting is a digital advertising tool designed to help public affairs campaigns reach decision makers and their closest personal, professional, and political contacts.
Other data providers come with trade-offs, including modeled segments, managed-service bottlenecks, and restrictive contracts. Atlas puts data quality and media buyers first.
Atlas alternatives fall into three categories, each with real trade-offs
Modeled, Big Data Audiences
Several platforms build "decision maker" audiences through probabilistic matching and filtering massive datasets. This approach causes three consistent problems:
- False matches pad the audience.
- Verified connections get missed.
- Annual contracts and six-figure minimums limit flexibility.
Managed Service Only
Some agencies offer data products available only through a managed service. Its constraints are that:
- In-house products often lack consistent data and privacy standards.
- An added agency layer slows activation and complicates reporting.
- Sharing audience data with a competing shop carries conflicts of interest.
Overly Narrow Audiences
Some providers offer hyper-targeted audiences that include a target and only a handful of direct contacts. That approach has two hard limits:
- Its audiences are too small to meet ad platform reporting minimums.
- Campaign success depends on a handful of people who represent only a small share of a target's closest connections.
See how Atlas compares to the field
See how Atlas compares
Atlas Influence Targeting
Built to help media buyers win
Reach all the people who matter and none of the people who don't Atlas Influence Targeting uses first-party data to reach decision makers and their closest personal, professional, and political connections.
Reliable audiences backed by high-quality data No modeling. No lookalikes. Audiences are hand-curated by industry professionals to ensure relevance to your target.
Get curated audiences in 24 hours Atlas data licenses are flexible to fit any budget or time schedule. Break free from annual contracts and big mark-ups.
Talk to an Atlas expert, not a ticket queue Support is staffed by media buyers with public affairs experience who want to help you win.
What public affairs teams say
Incredible customer support, exactly what we needed for our clients. Have never been more impressed with a targeting solution for political/issue advocacy.
Atlas was a strong performer for our campaign targeting DC and local policymakers and their spheres of influence. Without Atlas, our targeting would have been much broader and not gotten to the level of precision needed.
Atlas is easy to work with and makes the process of reaching specific, high-value targets very clear and streamlined.
Level up with an Atlas data license
Start influencing only the people who matter most to your public affairs campaign. Get Atlas Influence Targeting. Set yourself apart.