REACH WHO MATTERS MOST
Influence key decision makers and only their real-life connections. Atlas Influence Targeting empowers public affairs campaigns to win with precise digital advertising audiences.
Trusted by hundreds of customers
PRECISE DIGITAL ADVERTISING WITH THE ATLAS AUDIENCE SUITE
Stop wasting impressions on people who can’t influence policy. Choose from the Atlas Influence Targeting digital advertising audience suite — Individuals, Insiders, or Issues — to tackle any public affairs challenge.
ATLAS FOR INDIVIDUALS
REACH YOUR TARGET’S INNER CIRCLE
Surround your target and their closest personal, professional, and political connections with your message.
Atlas for Individuals audiences only include the people who matter most to your target. Don’t waste a single impression on irrelevant second- or third-degree connections that can’t help you change the game. Audience sizes are always consistent, ensuring you can meet the minimum threshold required by platforms to run the audience on its own.
ATLAS FOR INSIDERS
INFLUENCE THE CIRCLE OF POWER
Reach key decision makers in state or federal government, along with the top connections who influence them.
Atlas for Insiders delivers your ads to federal or state insiders wherever they are — at the State Capitol, in their district, or on vacation. Ditch stale pre-built audiences, look-a-likes, and geo-targeting. Audiences strike the balance between not being so small that important people are left out and so large that you are wasting impressions on people who can’t influence policy.
ATLAS FOR ISSUES
PERSUADE THE CIRCLES OF INFLUENCE
Include exactly who you need in your audience and not a single person more.
Atlas for Issues audiences are expertly curated to help you change the conversation, influence the narrative, and drive change. Audiences can be tailor-made by industry, geography, and type of influence, like media, private sector, and venture capital. The options are endless. Don’t settle for massive audiences and the wide-net approach.
THE ATLAS ADVANTAGE
See why hundreds of customers left traditional targeting in the dust and leveled up their digital advertising campaigns with Atlas Influence Targeting.
ADAPTABLE AUDIENCES
Move faster with Atlas. Public affairs campaigns evolve. With three layers of influence, Atlas audiences can tackle any challenge your campaign faces.
Commitment-free
Break free from rigid annual contracts. Atlas Influence Targeting licenses are flexible to fit any budget and accessible to public affairs campaigns large and small.
Original Data
Ditch the markups and skip the wait. Atlas Influence Targeting’s data is proprietary, leaving you more time and money to spend on winning.
Precise Targeting
Reach the right people. Atlas Influence Targeting uses first-party data so you can deliver ads only to the people who can influence policy — no matter where or how they consume media.
Built for public affairs
Demand more than meaningless audiences. Atlas Influence Targeting audiences are built for public affairs, increasing your odds of influencing your target.
USE ATLAS TO WIN
See how you can use an Atlas Influence Targeting data license to level up your next public affairs campaign.
GET SPECIFIC
Reach persuadable legislators ahead of key committee hearings, the governor during the bill signing period, or thank supportive policymakers after tough votes.
AUDIENCE: ATLAS FOR INDIVIDUALS
EXPAND YOUR REACH
Double down. Deliver your message to all legislators during floor session, to federal agency insiders ahead of regulatory changes, or to boost your candidate among political insiders.
AUDIENCE: ATLAS FOR INSIDERS
CONTROL THE CONVERSATION
Be proactive. Elevate your issue to make it the next hot topic, change the conversation before becoming a regulatory target, or manage a communications crisis.
AUDIENCE: ATLAS FOR ISSUES
LEVEL UP WITH AN ATLAS DATA LICENSE
Start influencing only the people who matter to your public affairs campaign. Get Atlas Influence Targeting. Set yourself apart.