Three reasons to use Atlas for candidate campaigns
It is no secret that candidate campaigns can be one of the most challenging kinds of campaigns to manage. Some of the challenges to achieving victory on Election Day include activating supporters, making candidates stand out from their opponents, and appeasing family and top donors. Political consultants need every tool to help their candidates win.
Why CPMs don’t matter with Atlas Influence Targeting
2024 ballots will be full. With the presidential race, one-third of the U.S. Senate, 435 congressional races, and 11 gubernatorial seats up for election, plus countless local elections, media buyers are already planning for rising CPMs. This electoral-driven increase in CPMs can also negatively impact your advocacy campaign budgets — unless you use Atlas Influence Targeting.
