Reach who matters most
ATLAS ADVANTAGE
Unlock precise targeting & first-degree connections
Reach the right people everywhere, every time. Atlas Influence Targeting uses first-party data and identifies only first-degree connections to your target. Get reliable audiences backed by high-quality data. Deliver your ads only to the people who can influence policy — no matter where or how they consume media.
ATLAS ADVANTAGE
Unleash three layers of influence
Move faster. Atlas Influence Targeting was built for public affairs. Tackle any challenge your campaign faces with three audiences — Individuals, Insiders, and Issues. Layer audiences to amplify your influence and win.
ATLAS ADVANTAGE
Break free from annual contracts & big mark-ups
Atlas Influence Targeting data licenses are flexible to fit any budget and accessible to public affairs campaigns large and small. With Atlas’ original data, you have more time and money to spend on winning.
ATLAS ADVANTAGE
Unlock precise targeting & first-degree connections
Reach the right people everywhere, every time. Atlas Influence Targeting uses first-party data and identifies only first-degree connections to your target. Get reliable audiences backed by high-quality data. Deliver your ads only to the people who can influence policy — no matter where or how they consume media.
ATLAS ADVANTAGE
Unleash three layers of influence
Move faster. Atlas Influence Targeting was built for public affairs. Tackle any challenge your campaign faces with three audiences — Individuals, Insiders, and Issues. Layer audiences to amplify your influence and win.
ATLAS ADVANTAGE
Break free from annual contracts & big mark-ups
Atlas Influence Targeting data licenses are flexible to fit any budget and accessible to public affairs campaigns large and small. With Atlas’ original data, you have more time and money to spend on winning.
Precise. Digital. Advertising.
Experience the Atlas audience suite
Stop wasting impressions on people who can’t influence policy. Choose from the Atlas Influence Targeting digital advertising audience suite to tackle any public affairs challenge. Learn More >
Here’s what an Atlas audience can do for you
Traditional Targeting Methods
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Typical audience size:
50,000 - 250,000 -
Typical total number of impressions:
1,700,000 - 8,500,000 - Typical time spent on media planning and setup: 3 hours
-
Typical total budget:
$17,000 - $85,000 - Limited to a 1-mile radius around the target’s place of work + broad contextual targeting
Atlas for Individuals
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Typical audience size:
1,800 - 2,400 -
Typical total number of impressions:
61,500 - 82,000 - Typical time spent on media planning and setup: 20 minutes
-
Typical total budget:
$2,700 - $3,100 - Precisely reaches decision makers and only their closest personal, professional, and political connections in up to 50 states
The data above is for a typical 1-month campaign.
Traditional Targeting Methods
-
Typical audience size:
65,000 - 300,000 -
Typical total number of impressions:
6,700,00 - 30,800,000 - Typical time spent on media planning and setup: 2 hours 30 minutes
-
Typical total budget:
$67,000 - $308,000 - Limited to a 1-mile radius around the target audience’s place of work + broad contextual targeting
Atlas for Insiders
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Typical audience size:
3,500 - 10,000 -
Typical total number of impressions:
360,000 - 1,00,000 - Typical time spent on media planning and setup: 20 minutes
-
Typical total budget:
$22,000 - $35,000 - Precisely reaches only key decision makers nationwide
The data above is for a typical 3-month campaign.
Traditional Targeting Methods
-
Typical audience size:
150,00 - 500,000 -
Typical total number of impressions:
15,400,000 - 51,300,000 - Typical time spent on media planning and setup: 5 hours
-
Typical total budget:
$154,000 - $513,000 - Limited to targeting key cities and a 1-mile radius around the target audience’s place of work + broad contextual targeting
Atlas for Issues
-
Typical audience size:
5,000 - 12,000 -
Typical total number of impressions:
513,000 - 1,200,000 - Typical time spent on media planning and setup: 20 minutes
-
Typical total budget:
$30,300 - $44,500 - Precisely reaches only key decision makers nationwide
The data above is for a typical 3-month campaign.
Get a curated audience in as little as 24 hours
Step 1
Describe your challenge
Step 2
Identify key decision makers
Step 3
Atlas finds your audience
Step 4
Audiences pushed to ad platforms
Step 5
Deliver your ad messaging
Level up with an Atlas data license
Start influencing only the people who matter most to your public affairs campaign. Get Atlas Influence Targeting. Set yourself apart.
