Atlas Section — Hero
Atlas first-degree network targeting
Stop wasting impressions

Reach who
matters most

Atlas Influence Targeting turns verified first-party data into precise audiences for political and issue advocacy, delivered to the ad platforms you already use.

Trusted by leading organizations
AAU
AMA
At&T
Chevron
Calpine
Lyft
Stanford
Sutter
The Climate Center
Atlas Section — Client Stories
Discover client stories

Results that speak for themselves

A White House meeting opened with our client's campaign message, amplified through Atlas.

Two U.S. Senators personally called to thank our client after a successful thank-you campaign run through Atlas.

With targeted messaging around the Capitol, Atlas helped deliver a message that led to a Governor's veto.

The President reposted our client's message, elevating their campaign to a national platform with Atlas.

A fast-moving bill posed real risks. Atlas helped kill the bill before it ever saw a vote.

Atlas Section — Advantage
Atlas Advantage

Unlock precise targeting & first-degree connections

Atlas Influence Targeting uses verified first-party data to identify decision makers and their closest connections. That data becomes a precise digital audience you can activate across major advertising platforms for political and issue advocacy.

Explore the process
A decision maker at a podium connected to the people closest to them
Atlas audience heatmap across the United States
Atlas for Individuals Atlas for Insiders Atlas for Issues
Atlas Advantage

Unleash three layers of influence

Atlas Influence Targeting is adaptable. Reach an individual decision maker, the insiders within a government office, or the broader network surrounding a particular issue. Choose the audience that matches your campaign objective.

Discover Atlas audiences
Atlas Advantage

Built for every public affairs fight

Passing a bill, stopping regulation, or shifting conversation among policymakers? See which Atlas audiences public affairs teams use for each challenge.

Explore use cases (PDF, opens in a new tab)
Use case 1 of 9IndividualsInsiders

Legislative offense

Reaches persuadable federal, state, or local policymakers ahead of key votes, plus the staff and connections they trust.

The outcome

Recruits and maintains support among persuadable legislators.

Use case 2 of 9IndividualsInsiders

Legislative defense

Keeps your opposition case in front of the legislators deciding whether a bill advances.

The outcome

Erodes support before the bill is called for a vote.

Use case 3 of 9IndividualsInsiders

Regulatory and agency decisions

Increases the pressure on agency chairs, commissioners, and board members shaping the decision.

The outcome

Opens conversations with regulators you cannot reach through other targeting methods.

Use case 4 of 9IndividualsInsiders

Budget and appropriations

Delivers your case to appropriators, budget staff, and advisors.

The outcome

Ensures your priorities are protected in the budget.

Use case 5 of 9IndividualsInsiders

Crisis and litigation

Gets your facts to policymakers and the press covering the event.

The outcome

Breaks through when the stakes are highest.

Use case 6 of 9InsidersIssues

Permitting, siting, and procurement

Builds support among federal agency insiders to win your contract or get commissioner approvals.

The outcome

Secures the approval or the contract.

Use case 7 of 9InsidersIssues

Reputation and ground-softening

Maintains visibility with officials and opinion leaders between active fights.

The outcome

Makes your first impression before you enter the arena.

Use case 8 of 9Power Players

Ballot and candidate campaigns

Reaches a large audience without wasted impressions.

The outcome

Moves your position from debate to consensus among the people who define political culture.

Use case 9 of 9Power Players

Statewide campaigns

Reaches every state lawmaker, party leader, and funder.

The outcome

Builds broad, unified support for your position.

The U.S. Capitol dome over a field of cash
Atlas Advantage

Break free from annual contracts & big mark-ups

Choose the audiences that fit your campaign, timeline, and budget. Straightforward pricing and flexible terms make Atlas Influence Targeting accessible to media buyers.

Talk to an Atlas expert
Atlas Section — Testimonials
Client results

Public affairs teams that run on
Atlas Influence Targeting

Public affairs firms, advocacy groups, and campaigns trust Atlas Influence Targeting to reach who matters most.

A true partner, not just a vendor

Receive ongoing assistance and day-to-day support for campaign questions, included with every license.

”

“Atlas Influence Targeting has been an outstanding partner in advocacy and public affairs campaigns. Their team provides best-in-class customer service and is highly responsive, making short deadlines and moving at the speed of client needs.”

MB
Myles Bugbee
Persuasion & Pixels
”

"Atlas has enhanced our campaigns and has given our clients peace of mind that we are accurately reaching the right audience."

MN
Margaux Neely
CRAFT

Results your clients can see

Most targeting reaches people who have nothing to do with your campaign. Atlas Influence Targeting delivers your message to verified decision makers, so your clients know exactly who saw their message.

Designed for political and issue advocacy

Agencies working in political and issue advocacy are seeing the difference firsthand.

”

"Exactly what we needed for our clients. Have never been more impressed with a targeting solution for political and issue advocacy."

JW
Jackson Ward
AdVictory
Atlas Section — Audience Intro

Precise. Digital. Advertising.

Experience the Atlas audience suite

Stop wasting impressions on people who can't influence policy. Choose from the Atlas Influence Targeting digital advertising audience suite to tackle any public affairs challenge.

TTM-Home AIT-Home
TTM-Home-scaled for mobile AIT-Home-scaled for mobile
Atlas Section — Audience Cards

Here's what an Atlas audience can do for you

Traditional Targeting Methods
Traditional targeting heatmap
×Typical audience size: 150,000 – 500,000
×Typical total impressions: 15,400,000 – 51,300,000
×Time on media planning & setup: 5 hours
×Typical total budget: $154,000 – $513,000
×Limited to targeting key cities and a 1-mile radius around the target audience’s place of work + broad contextual targeting
Atlas for Issues
Atlas targeting heatmap
✓Typical audience size: 5,000 – 12,000
✓Typical total impressions: 513,000 – 1,200,000
✓Time on media planning & setup: 20 minutes
✓Typical total budget: $30,300 – $44,500
✓Precisely reaches only key decision makers nationwide

The data above is for a typical 3-month campaign.

Here's what an Atlas audience can do for you

Traditional targeting heatmap
Traditional
Atlas targeting heatmap Atlas for Individuals

The data above is for a typical 1-month campaign.

Atlas Section — Process
The Atlas process

Get a curated audience in as little as 24 hours

Step 1

Describe your challenge

Step 2

Identify key decision makers

Step 3

Atlas finds your audience

Step 4

Audiences pushed to ad platforms

Step 5

Deliver your ad messaging

Atlas Section — Insights

Level up with an Atlas data license

Start influencing only the people who matter most to your public affairs campaign. Get Atlas Influence Targeting. Set yourself apart.

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