Experience the Atlas advantage
Public affairs campaigns evolve. With three layers of influence, Atlas Influence Targeting audiences — Individuals, Insiders, and Issues — can tackle any challenge your campaign faces.
Introducing Republican Vice Presidential Nominee, Senator J.D. Vance’s Atlas audience
Former President Donald Trump just picked United States Senator J.D. Vance as his vice presidential running mate. Start influencing the Republican vice presidential nominee and his 2,143 closest personal, professional, and political connections right now with Atlas Influence Targeting. Elevate your issue with Atlas.
Adaptable audiences built for public affairs
Public affairs campaigns evolve. With three layers of influence, Atlas Influence Targeting audiences — Individuals, Insiders, and Issues — can tackle any challenge your campaign faces.
Why small data is a better approach than big data for public affairs campaigns
Behind every audience in a digital advertising campaign is an approach to data. Understanding how audiences are built — and if it is with a small data or big data approach — can mean the difference between reaching the right people and winning or wasting impressions and media dollars on people who cannot influence policy.
Influence the presidential candidates with Atlas
When you need to get your message in front of presidential candidates, the proven approach is to influence the people closest to them like their trusted advisors. Both candidates are busy on the campaign trail and rely heavily on their campaign managers and key insiders to keep them informed of the issues that matter. Get your message in front of your target’s most trusted inner circle of people with Atlas Influence Targeting.
Three reasons to use Atlas for candidate campaigns
It is no secret that candidate campaigns can be one of the most challenging kinds of campaigns to manage. Some of the challenges to achieving victory on Election Day include activating supporters, making candidates stand out from their opponents, and appeasing family and top donors. Political consultants need every tool to help their candidates win.
Why CPMs don’t matter with Atlas Influence Targeting
2024 ballots will be full. With the presidential race, one-third of the U.S. Senate, 435 congressional races, and 11 gubernatorial seats up for election, plus countless local elections, media buyers are already planning for rising CPMs. This electoral-driven increase in CPMs can also negatively impact your advocacy campaign budgets — unless you use Atlas Influence Targeting.
