The Process — Atlas Influence Targeting
The Atlas process

Start winning
with Atlas

Public affairs campaigns move fast. In as little as 24 hours, precise Atlas Influence Targeting audiences are built to help you deliver your ad messaging, influence the people who matter most, and win.

Atlas connection network
24 hrs
To deploy your audience
400+
Ad platforms
1st-party
Data & connections
How it works

Get a curated audience built just for your campaign in as little as 24 hours

Step 1

Describe your challenge

Every public affairs campaign has a unique challenge. Whether you need to influence a specific individual or a group of decision makers, Atlas has the audience you need.

Start a conversation
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Contract animation representing describing your campaign challenge
Target animation representing identifying decision makers
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Step 2

Identify key decision makers

Tell us exactly who you need to reach with your message. Atlas pinpoints your target's real-life, first-degree connections to maximize your influence — going deeper than algorithms and models.

Step 3

Atlas builds your audiences

Get reliable audiences built with accurate first-party data in as little as 24 hours. Simplify your media planning with Atlas Influence Targeting.

Build your audience
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Computer animation representing pushing audiences to ad platforms
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Step 4

Atlas pushes to ad platforms

Unleash the power of Atlas everywhere. More than 400 ad platforms accept Atlas' precise first-party audiences.

Step 5 — Win

Deliver your ad messaging

Deliver ads only to the people who matter most to your campaign's victory — no matter where or how they consume media. Winning starts now.

Talk to an Atlas expert
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Megaphone animation representing delivering your ad messaging
What you receive

Everything your team needs to deploy and win

Your Audience

A person-level, first-party audience built for your exact challenge — decision makers and their real-life connections.

Delivery to 400+ platforms

Push your audience wherever it consumes media — Atlas is accepted across more than 400 ad platforms.

Reach & frequency reporting

Quantitative measurement against your goals, plus qualitative proof of the notable people engaging with your ads.

A dedicated Atlas strategist

A public affairs expert who learns your campaign and stays close — from the first audience to the final flight.

The process wins in the real world — from a Governor's veto to two Senators personally calling to say thanks.

See client wins ›
Questions campaigns ask

Before you start

Atlas audiences are built from verified first-party data and real-life, first-degree connections — the actual people around a decision maker — not third-party algorithms or lookalike models.

Because audiences are person-level and connection-based, campaigns routinely exceed their reach and frequency goals — recent flights delivered 126%+ of reach goal and frequency above 16 per platform.

Atlas scales from a single decision maker to thousands of connections. Talk to an Atlas expert and we'll recommend the right package for your campaign's goals and budget.

Atlas honors applicable privacy laws and platform requirements, including CCPA and state-level opt-out rights. See our Privacy Policy for full detail on data handling.

More than 400 ad platforms accept Atlas' precise first-party audiences — deploy wherever your audience consumes media, no matter the channel.

In as little as 24 hours from describing your challenge to a built, deployable audience — public affairs moves fast, and so does Atlas.

Get Started

Start winning with an Atlas data license

Make every impression count. Influence only the people who matter most to your public affairs campaign.

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