What Meta’s new targeting exclusion means
Last summer, Meta announced it would remove detailed targeting exclusions for existing campaigns by January 31, 2025. Under Meta’s new rule, traditional audiences will be larger, and your message will be delivered to more people who cannot influence policy. Keep reading to learn why your traditional campaigns will become less effective and how Atlas can help you work around Meta’s new targeting limitations.
See who influences Texas politics
The Texas legislature is back in session. Prime the battleground early. Start influencing Texas Capitol Insiders with your ad messaging now.
See who influences New York politics
The New York legislature is back in session. Prime the battleground early. Start influencing New York Capitol Insiders with your ad messaging now.
See who influences Illinois politics
The Illinois legislature is back in session. Prime the battleground early. Start influencing Illinois Capitol Insiders with your ad messaging now.
See who influences Pennsylvania politics
The Pennsylvania legislature is back in session. Prime the battleground early. Start influencing Pennsylvania Capitol Insiders with your ad messaging now.
See who influences Ohio politics
The Ohio legislature is back in session. Prime the battleground early. Start influencing Ohio Capitol Insiders with your ad messaging now.
See who influences California politics
The California legislature is back in session. Prime the battleground early. Start influencing California Capitol Insiders with your ad messaging now.
Don’t spend money until you need to with Atlas’ flexible data licenses
While the election may be over, uncertainty is still looming as President-elect Trump transitions into power, the Senate reviews his nominations, and the new government settles. Don’t get locked into big advocacy data contracts for 2025, especially not during a period of political unpredictability.
Atlas audiences for the new Congress now available
Now that the election is over, Atlas for Insiders audiences for Congress and state governments have been refreshed and will continue to be refreshed until all ballots are counted and results are final.
How to get ahead and stay ahead in 2025 with Atlas
With less than a week left to the 2024 election season, savvy public affairs strategists are shifting their sight to the year ahead.
