What Meta’s new targeting exclusion means
Last summer, Meta announced it would remove detailed targeting exclusions for existing campaigns by January 31, 2025. Under Meta’s new rule, traditional audiences will be larger, and your message will be delivered to more people who cannot influence policy. Keep reading to learn why your traditional campaigns will become less effective and how Atlas can help you work around Meta’s new targeting limitations.
Don’t spend money until you need to with Atlas’ flexible data licenses
While the election may be over, uncertainty is still looming as President-elect Trump transitions into power, the Senate reviews his nominations, and the new government settles. Don’t get locked into big advocacy data contracts for 2025, especially not during a period of political unpredictability.
How to get ahead and stay ahead in 2025 with Atlas
With less than a week left to the 2024 election season, savvy public affairs strategists are shifting their sight to the year ahead.
Here’s your Atlas playbook to win the federal Tax Super Bowl
In Washington, D.C., lawmakers, lobbyists, and advocacy groups are gearing up for a big battle in 2025.
Control the conversation with Atlas for Issues audiences
Audience Updates Atlas for Issues audiences are impacting policy around today’s hot-button topics. Whether you are part of a corporate communications team, managing a political action committee, or running a public affairs campaign, Atlas for Issues audiences can help you control the conversation, respond to a crisis, or boost your issue. Atlas for Issues audiences […]
Experience the Atlas advantage
Public affairs campaigns evolve. With three layers of influence, Atlas Influence Targeting audiences — Individuals, Insiders, and Issues — can tackle any challenge your campaign faces.
Adaptable audiences built for public affairs
Public affairs campaigns evolve. With three layers of influence, Atlas Influence Targeting audiences — Individuals, Insiders, and Issues — can tackle any challenge your campaign faces.
Why CPMs don’t matter with Atlas Influence Targeting
2024 ballots will be full. With the presidential race, one-third of the U.S. Senate, 435 congressional races, and 11 gubernatorial seats up for election, plus countless local elections, media buyers are already planning for rising CPMs. This electoral-driven increase in CPMs can also negatively impact your advocacy campaign budgets — unless you use Atlas Influence Targeting.
