ATLAS INFLUENCE TARGETING
Adaptable audiences built for public affairs
Public affairs campaigns evolve. With three layers of influence, Atlas Influence Targeting audiences — Individuals, Insiders, and Issues — can tackle any challenge your campaign faces.
Not all data targeting providers build their audiences with public affairs in mind, resulting in wasted impressions, media budget, and time spent on people who cannot help you influence policy. Atlas audiences are expertly crafted by public affairs professionals to help you maximize influence, advocate, and win.
Learn how you can use each Atlas Influence Targeting audience to level up your public affairs campaigns below.
ATLAS FOR ISSUES
Control the conversation
Be proactive. Atlas for Issues helps you change the conversation, influence the narrative, and drive change. Audiences can be tailor-made by industry, geography, and type of influence, like media, private sector, and venture capital. The options are endless. Start using Atlas for Issues audiences to:
- Raise awareness of your issue before a legislative session begins
- Proactively elevate your issue to make it a priority in your industry or your region
- Boost your issue to make it the next hot topic in the media
- Control the conversation to prevent it from becoming the next regulatory target
- Manage a communications crisis
ATLAS FOR INSIDERS
Expand your reach
Atlas for Insiders reaches key decision makers in state or federal government, along with the 5,000 – 11,500 connections who reach them. Audiences strike the balance between not being so small that important people are left out and so large that you are wasting impressions on people who can’t influence policy. Start winning with Atlas for Insiders when your public affairs campaign needs to:
- Deliver your message to all state or federal Capitol insiders when they are in their districts
- Cover its bases during floor session to state or federal Capitol insiders
- Push for change or block a new regulation with a federal agency
- Build early awareness to state or federal political insiders before voter contact begins
- Saturate state or federal political insiders with ads targeting the opposition, creating the perception that the ad buy is larger than it really is
BONUS: Many customers see great success layering Atlas for Insiders to state Capitol insiders with Atlas for Individuals to key persuadable policy makers ahead of a legislative floor session.
ATLAS FOR INDIVIDUALS
Get specific
Atlas for Individuals surrounds your target and their closest 2,000 personal, professional, and political connections. Audiences only include the people who matter most to your target. Don’t waste a single impression on irrelevant second- or third-degree connections that can’t help you change the game. Customers use Atlas for Individuals to:
- Influence a legislator to author a bill
- Reach persuadable federal, state, or local policymakers ahead of key votes
- Dive deeper inside a target’s circle of influence to surround their chiefs of staff, campaign managers, or other key advisors with messaging
- Surround opponents with negative messaging, encouraging them to spend their budget early, leaving less for voter contact
- Increase the pressure on individual regulatory agency chairs, commissioners, or board members
START WINNING
Move faster with Atlas Influence Targeting
When your public affairs campaign evolves, don’t waste time finding a new digital targeting solution. Move faster with Atlas Influence Targeting. Start a conversation today to find out which Atlas audience is best for your public affairs campaign.
