In Washington, D.C., lawmakers, lobbyists, and advocacy groups are gearing up for a big battle in 2025. At the heart of the debate is the Tax Cuts and Jobs Act passed by former President Donald Trump in 2017. Several of the tax cuts are set to expire after next year, creating a rare opportunity to reshape federal tax policy. The battle is being dubbed the “tax Super Bowl.”
Many of the lawmakers who wrote and voted on the original 2017 tax law have left Congress. Deliver your message early to the new generation of policymakers and their staff. Get to the red zone with Atlas.
Continue reading for your playbook to win the tax Super Bowl.
PLAY #1
Control the conversation with Atlas for Issues
→ Don’t wait until after Election Day to start influencing federal tax policy. The whispers are growing louder in the halls of Congress, among lobbyists, and in conference rooms in Washington, D.C. and across the nation. Control the conversation now by delivering your message to 8,000 key regulators, federal elected officials involved in tax policy, and media with Atlas for Issues: Tax Reform Policy Opinion Leaders.
PLAY #2
Expand your reach with Atlas for Insiders
→ Once the new Congress is in session in January, expand your reach to the 9.853 members, staff, policy advisors, lobbyists, and elected officials in the Congressional Insiders Atlas audience.
PLAY #3
Get specific with Atlas for Individuals
→ Increase the pressure before key committee votes, bill negotiations, or lobbying meetings with Atlas for Individuals audiences. Deliver your tailored ad messaging to persuadable members of the House Ways and Means Committee, Subcommittee on Tax with Atlas for Individuals. See a preview of Rep. Jason Smith, Chair of the House Committee on Ways and Means Atlas for Individuals audience that includes 2,030 of his personal, professional, and political connections.
LAYER AUDIENCES
Unleash three layers of influence with Atlas
The Atlas Influence Targeting audience suite is designed to be used in tandem. Layer Atlas audiences to maximize success and bring your campaign from start to win. See how the three audiences mentioned above look when used together.
