Associations are working hard to support their members and shape policy outcomes. Atlas gives associations and the advocacy professionals that support them the tools to do this more effectively.
Since Atlas’ creation, associations have used Atlas’ precise, first-party targeting to elevate their advocacy campaigns. Here’s how:
USE CASE #1
Atlas conditions the environment in advance of lobbyist meetings and maintains momentum after
Atlas is a powerful complement to associations’ on-the-ground lobbying activities. Atlas helps associations reach high-value decision-makers through their trusted contacts before lobbyist meetings and keeps your message top of mind following crucial in-person intercepts. For the greatest impact, use an image of the policymaker in your ad creative.
USE CASE #2
Atlas extends the reach and impact of earned media
Atlas maximizes the impact of op-eds and positive media stories by ensuring that the right policymakers, staff, and insiders actually see it. Associations use Atlas to amplify high-value coverage. For the greatest impact, include a copy or snippet of the earned media in your ad creative.
USE CASE #3
Atlas builds and maintains favorability among persuadable legislators
Atlas helps associations build brand awareness among the people who matter most. Atlas users often report that legislators are more open to their positions when they’ve already seen Atlas-targeted messages. For the greatest impact, run Atlas campaigns on an ongoing basis between periods of high advocacy activity. Rotate messages in one-month flights.
PRECISE TARGETING. OUTSIZED INFLUENCE.
Atlas for Insiders audiences are frequently deployed by associations. Two examples of popular Atlas for Insiders audiences at the state and federal level:
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Atlas Influence Targeting’s first-party data and technology have led many associations to success over the years. Click below to learn about how Atlas can elevate your next campaign.
